NFL & SUPER BOWL LIX

Bringing New Orleans Flair to the biggest game of the year.

 

When Super Bowl LIX came to town, we partnered with the NFL to make it a party only New Orleans could throw. We commissioned local artists to design uniquely branded throws, a handmade item historically thrown from Mardi Gras floats during parades. We also brought together performers and revelers from all over Louisiana to create a Second Line to parade the Vince Lombardi trophy into the Super Dome.

 
 
 
 
 
 
 

 

 
 

Contribution:

Creative Director & Co-Art Director


TEAM:

Agency: PETERMAYER
Copywriter: Barrrett MacGowan
Art Director: Margot Bienvenu
Video Editor: Greta Besser
Photographer: Brandt Vicknair